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The two-stage adaptive Brake Force Display featured as standard enlarges
the brake light area whenever the driver applies the brakes hard or when ABS brake control cuts in. Motorists following from behind will interpret this intuitively as an emergency braking manoeuvre, applying the brakes harder themselves and thus gaining important stopping distance.
As a further feature the new BMW 3 Series comes as standard with runflat tyres allowing the driver to continue in the event of tyre damage for a
distance of up to 250 kilometres or nearly 160 miles at a speed of up to
80 km/h or 50 mph.
Clever solutions inside the car: premium-class spaciousness and extra room.
The interior is both modern and harmonious in its style, the generous
ambience creating a unique feeling of controlled dynamics and lightness.
The driver and passenger feel these two characters resting harmoniously within the 3 Series, the aura of the comfortable midrange saloon and the power of the sporting driving machine.
Superior functions for the driver and passengers integrated in
perfect harmony.
The cockpit of the car is clearly structured and driver-oriented in that typical BMW style: The driver's zone is on the left, giving the driver all the relevant information he needs in perfect clarity. The middle area, in turn, is defined as the comfort zone offering perfect access from both the driver's and front passenger's seats.
Good seats for good motoring.
The BMW 3 Series offers particularly the driver an excellent seating position with equally excellent side support. The optional sports seats come with backrest width adjustment like in the BMW M3, enabling the driver and front passenger to adjust backrest width to their body contours, their feeling of motoring comfort, and the driver's particular style of motoring.
With the BMW 3 Series being a car for many purposes, it is particularly important to have a wide range of storage options. "Basic" equipment therefore comprises practical storage boxes and compartments within easy reach for
the driver and front passenger. An additional storage package serves above all the passengers at the rear, and luggage compartment capacity has been increased to 460 litres or 16.1 cu ft. A drawer beneath the parcel shelf featured for the first time in a BMW can be removed easily within a matter of seconds whenever the driver requires the entire capacity of the luggage compartment.

Optimum heating and climate comfort.
Compared with the competition, the air conditioning in the new BMW 3 Series boasts the fastest response in both heating up and cooling the interior. Automatic air conditioning available as an option serves to optimise the driver's and passengers' climate comfort, providing the desired temperature very quickly and efficiently without the slightest draft and keeping the optimum climate just right, without any fluctuations in temperature or climate conditions.
The BMW 3 Series is the first car in its class to feature sunblinds on the rear side windows as well as a rear window sunblind operated electrically.
Easy control plus a high level of information density.
The new BMW 3 Series ensures optimum control and ergonomics wherever you go. Significant features such as the air conditioning and radio are easy
to control with maximum comfort and reliability. Complex systems comprising a lot of information, in turn, are masterminded by iDrive available as an option in conjunction with the car's navigation system.
The Control Display comes within a binnacle in the middle of the instrument panel, presenting the functions of nearly all assistance and communication systems. Its main menu is subdivided into the four areas Communication, Navigation, Entertainment and Climate. Depending on the car's level of equipment, these main menus may be operated in various sub-functions on different levels.
The Controller enables the driver to choose specific functions and navigate within the menus. And apart from the Controller itself, there is also voice
control with an enhanced voice dialogue and additional functions serving to mastermind the system.
Multifunction steering wheel with free buttons.
The multifunction steering wheel is also an important assistance system
in its own right offering not only the usual steering function, but also, through ergonomically arranged buttons, the option to mastermind additional, major functions on the car. Indeed, the driver is even able, in conjunction with iDrive, to freely program two extra buttons - most certainly an unprecedented feature in the midrange segment.

Opening the doors and starting the engine without an ignition key.
With iDrive eliminating the former multitude of buttons and knobs in
the cockpit, Comfort Access available as an option eliminates the need for a conventional ignition key. Instead, this special key absolutely straight and smooth on both sides and referred to as the "ID sensor" gives the customer direct access to the car and allows him to start the engine without even
holding the key in his hand. And in conjunction with Key Memory, the system also adjusts, inter alia, the driver's seating position, the position of the
mirrors, the automatic air conditioning and radio stations in accordance with the customer's wishes entered in advance.
Infotainment systems carried over from the luxury performance class.
The information and entertainment features boasted in the new
BMW 3 Series have been carried over from BMW's luxury performance models: First and foremost, the customer has the choice of either the BMW Business or BMW Professional navigation system (both based on DVD data media)
as optional extras. The optional Professional LOGIC7 HiFi system, in turn,
provides surround sound effects throughout the interior.
In conjunction with a car telephone fitted as optional equipment, the driver is furthermore able to call up all BMW Assist services in the interest of extra comfort and safety: the emergency call function, BMW Breakdown Assistance. BMW Info, Traffic Information, as well as mobility-related inquiry services.

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