|
RBS JOINS BMW WILLIAMSF1 TEAM AS MAJOR SPONSOR FOR 2005 |
|
|
|
Written by Jeff Seabrook
|
|
Friday, 07 January 2005 |
|
The BMW WilliamsF1 Team confirmed that the Royal Bank of Scotland Group (RBS) will join the team as a major sponsor in a multi-year deal.
Commenting on the new investment, Howard Moody, Group Director of Communications for RBS, said, "This represents an important next stage in our advertising and sponsorship program which is designed to grow the Group's brand presence internationally. The RBS Group has now reached a scale in both size and international reach where a step change in our profile was required to ensure that our brand recognition keeps pace with the reality of where our business is.
"There is no silver bullet to deliver such recognition, we already invest in TV and print advertising in the US, airport branding and a variety of prestige sport sponsorships. The logical next step was to find a property that gave us a truly global reach in a quality format. Formula One was assessed against a number of other international brand-building options. Its reach through TV audiences presented the best investment for building the RBS brand in terms of round the year TV airtime value, offering approximately three times the size of the Superbowl TV audience - every fortnight. In the BMW WilliamsF1 Team we have outstanding partners. The BMW WilliamsF1 Team have a great track record of innovation and performance, and we look forward to working with them during the 2005 season."
The BMW WilliamsF1 Team Principal, Frank Williams said, "We are delighted to have attracted an organisation of the calibre of RBS to join us as major sponsor for the 2005 season and beyond. They join an impressive list of leading global brands who have also recognised the commercial value of investing in Formula One to build awareness. We are very much looking forward to working with them in the years ahead."
Only registered users can write comments.
Please login or register. Powered by AkoComment 2.0! |
BMW Racing News 
Thursday, 15 May 2008
BMWsport Home | BMW Racing News | Racing Schedules | BMW AG News | BMWsport Site News | Photo Galleries | BMW e30 Owners | For Sale | Giveaways | Sponsors | BMW Tech | Geneva Auto Show | 2006 BMW M5 | NAIAS | Product Reviews | Special BMW's | BMW History | Main Download Page | BMW Wallpapers | Videos | WinAMP Skins | Search | Links | Affiliates | Sitemap | 