BimmerWorld, OPTIMA Team Up for 2015 Continental Tire Season

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Parent Category: BMW Racing News

Category: 2015 IMSA Continental Tire SportsCar Challenge

Published on Friday, 16 January 2015 01:11

Written by Jeff Seabrook

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1/15/2015 Dublin, VA

Veteran BMW racing team partners with leading performance battery brand on and off the track

The BMW aftermarket and tuning experts at BimmerWorld will carry the branding, support and technical know-how of OPTIMA batteries and chargers as the team races into its sixth season of competition in IMSA's Continental Tire Series.

The most obvious connection between BimmerWorld and OPTIMA will be found with the custom livery carried by the turbocharged No. 84 BMW 328i driven by team owner James Clay and co-driver Jason Briedis at each of the 10 Continental Series events this year, yet the burgeoning partnership involves more than OPTIMA logos on the No. 84 and smiling for the TV cameras.

OPTIMA's batteries will obviously power BimmerWorld's BMWs, but as Clay explains, the relationship-and information exchange-between both companies goes far deeper than simple product usage.

"I joined OPTIMA in their brand ambassador program in 2014, which gave me the opportunity to go through technical training on their products, as well as become more familiar with the people and processes behind the brand," said Clay. "Batteries are so often thought of as the black plastic box in the trunk that somehow make the car start, but there is much more than that to them once you actually get familiar with the inner workings, and OPTIMA leads the field in producing a truly premium product.

"I am constantly looking for premier technical partners that give us the absolute best product for our grueling conditions that keep our cars on track and winning, and OPTIMA is a perfect fit for our team in this regard.

OPTIMA Director of Marketing Cam Douglass says they've found the right fit with BimmerWorld to promote the brand's expanding line of offerings.